The Situation

Delta HVACR Services is a heating and cooling expert in Westfield, MA. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that when scanned goes to their website
  • Offers for 4 different rebates
  • A list of benefits on the back of the card
  • A five-star review from a happy customer

Delta HVACR Services mailed 16,500 postcards to a mailing list that targeted local homeowners with average incomes of $75,000 a year with homes valued at $250,000. They also signed up for an Everywhere Small Business program that combines postcards with digital ads on Facebook, Instagram, Google, YouTube and Gmail.

The Results

They made $29,400 in revenue!

As a result, they made $29,400 in revenue. Since they invested $13,490 in this marketing campaign, their ROI amounts to 118%.

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