The Situation

John Owens Services is an HVAC company located in Petaluma, CA. They wanted to make more annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

John Owens Services’ 6 x 8.5 inch postcard included the following features:

  • A QR code that when scanned leads the prospect to a web page for more information
  • A list of benefits of working with them
  • A bold and bright design that grabs the recipient’s attention

John Owens Services mailed 5,428 postcards using their own mailing list of contacts.

The Results

They generated $15,000 in revenue!

As a result, they received 5 responses and converted all of them, generating $15,000 in revenue! With an upfront investment of $3,384, they were able to achieve an ROI of 343%.

Since this marketing campaign was completed, John Owens Services has ordered another 2,500 postcards and they are looking forward to even greater results in the future.

CSID: 56130