HVAC Marketing Case Study Video

The Situation

Jared Spagnola works for an HVAC business, John Owens Services, in Petaluma, CA. They had been doing a variety of marketing, such as digital ads and email, but they wanted to find a more affordable option for direct mail. They reached out to PostcardMania looking for a better marketing solution that would deliver a high ROI.

The Solution

27021John Owens Services’ 6 x 8.5 inch postcard included the following features:

  • A QR code that when scanned leads the prospect to a web page for more information
  • A list of benefits of working with them
  • A bold and bright design that grabs the recipient’s attention

John Owens Services has mailed 27,021 postcards so far. They have mainly targeted local homeowners making $100,000 a year or more.

The Results

They generated $20,000 in revenue!

As a result, they have generated about $20,000 in revenue and they were able to achieve an ROI of 400%!

Jared affirmed that since they have been generating more revenue with postcards, they have been able to maintain their company size whereas their competitors have been laying off staff. They have also grown in certain departments.

Jared said, “The ROI on direct mail postcards has been a great investment for us!”

CSID: 56130