Danielle and her husband Justin opened their own HVAC business, MechaniTech HVAC Solutions, in Bethlehem, CT in April of 2020 because Justin had worked for an HVAC company before and felt like he could do a better job in his area.
One of Danielle and Justin’s goals when they started was to become a bigger company so that the business could run on its own by the time they reached retirement.
They had tried advertising their business in magazines, but it didn’t have good results, so they looked into trying direct mail marketing with PostcardMania.
MechaniTech’s 4.25 x 6 inch postcard included the following features:
- Offers for $500 off a new system, $50 off any repair, $89 tune-up special, $1,000 heat pump rebate
- A positive five-star review from a previous customer
- A QR code that brings the recipient back to MechaniTech’s website
- A list of benefits on the back of the card
- A bright and bold headline that gets the message across quickly
MechaniTech mailed 3,000 postcards to a consumer mailing list that was made up of owners of old condos that likely needed new HVAC equipment. Each mailing included about 998 cards. They also ran follow-up digital ads on Facebook, Instagram, and Google as a part of an Everywhere Small Business campaign.
They generated $120,000 in revenue with an Everywhere Small Business campaign!
As a result, MechaniTech HVAC Solutions received 8 responses, converted all of them to new customers, and generated $120,000 in revenue. Their ROI reached 2,611%.
Since Danielle and Justin have been bringing in more business from the postcards, they have been super busy and have even hired a new employee to help Justin with the work. They are also looking at adding even more employees in the future since business is not slowing down and they want to expand.
Danielle said, “I would definitely recommend PostcardMania to another business owner who is thinking about trying direct mail.”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC installation and repair companies.