Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Landscaping Website Design Analysis — Island Heights, NJ 08732

Updated on July 15, 2021 by Joy Gendusa

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As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the landscaping industry. The business, Exclusive Landscaping Services, Inc. is located in Island Heights, NJ.

See the site in action: www.exclusivelandscapeservices.com

Design:

The visual design of this website is very “outdoorsy.” That’s perfect for a landscaping company! The background is blue sky at the top. At the bottom, it transitions to a lush green lawn. There are also graphics of leaves and birds in several places on the site to further enhance the natural setting. The colors are all very bright, which makes the site very inviting, and the ornate design generates interest from visitors. That means it’s done its job.

Marketing:

Here are 3 great marketing strategies this site uses…

1) Testimonial – Testimonials are fantastic marketing tools! Hearing a positive testimonial about your company lends more trust and credibility to your company than a thousand advertisements. Okay, that may be an exaggeration, but they ARE really impactful.

2) Contact Info with Graphic to Draw Attention – You can’t generate leads without featuring your contact information in a place where visiting prospects can see it. This company uses a graphic of a leaf to draw attention to their phone number, which encourages more responses.

3) Before and After Pictures on Services Page – There’s no better way to prove you know your stuff than showing a before and after shot of one of your clients’ homes. That way prospects can visualize the kinds of great changes you would make to their own landscaping.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This website is optimized for keywords like “landscape services.” This phrase is typed into Google by quality prospects of Exclusive Landscape Services, so it gives them great exposure to prospects who already need what they offer.

Copywriting:

The tone of the marketing copy on this site is eager and passionate. They really make website visitors feel the passion they have for their work, and the whole time they maintain a professionalism that makes the company very appealing. Reading about their services, you truly believe they want to make your home’s landscape beautiful. Having that kind of passion and professionalism is great for your company’s marketing.

Programming:

The programming of this site is well done. There were no glitches or errors. Everything was top notch. That means prospects visit this site and associate professionalism and credibility with the company.

Does your site have all 5 of the small business web design essentials? Find out by downloading our Ultimate Small Business Web Design Checklist.

Best,
Shannon