Health Blog Website Design Analysis ― Irvine, CA

As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Shannon Johnson (PostcardMania’s Web Design Specialist), and my next analysis comes from the health and fitness industry. The business, Life Changing Tips, is based out of Irvine, CA.

See the site in action: www.lifechangingtip.org

Design:

This site is primarily a blog. They also sell some products on a separate webpage, however, it is primarily a website which offers health tips to visitors. The homepage embraces a blog-type design. It presents recent articles in the main section of the homepage. Each article has pictures beside them which engages visitors, and also features a banner image of rotating pictures under the navigation buttons. The top of the page displays a picture of a butterfly in a hand in front of a light green and blue background. It’s a very appropriate look for a health blog website, and does a great job of grabbing the visitors attention.

Marketing:

Let’s look at a few great marketing strategies that are implemented in this website:

Contact form for email tips ― Along with the blog posts, which make up most of the site, there are shorter health tips or quotes posted on the site. Their contact form offers these tips to be emailed to those who sign up. Great incentive!

Incorporate images often ― In a blog format, incorporating a lot of images is critical. You have to catch visitors attention in order to get them to read your content.

Prominently features social media ― They feature their social media links right below the page title. It is great to keep these in a prominent position on a website to encourage connection via these social media platforms.

SEO (Search Engine Optimization):

SEO is the practice of optimizing the copy on your website so that search engines can understand what your website is about and how they should rank it for particular keywords. This site is optimized for the keywords “health and fitness” and “life changing tips”. This will help draw those who are searching the internet for health and fitness articles or health tips.

Copywriting:

This site doesn’t use a lot of traditional copy, in the form of introductions or product descriptions. The copy of the site is the blog content. The content on the site is very well written. It uses references and the material is very informative. If I were looking for health and wellness tips, I wouldn’t have to keep looking after I saw this blog. They provide lots of engaging and informative content.

Programming:

Good programming generally goes unnoticed. It is usually only the malfunctioning programming that is evident to visitors. This site worked perfectly. The navigation was fluid and all of the outside links on the site worked properly. Can’t ask for more than that!

What did you think of the site? Let’s talk about it in the comments below…

Best,
Shannon