Enhance Your Mailer Campaign with Connected TV Advertising

Ask yourself this important question – are you doing absolutely EVERYTHING you can to market your business? It might be time for you to try some new avenues of advertising. One area you could be neglecting is television.

Before you run away, consider this:

Just like most of our favorite shows, TV ads have now gone streaming, and this has made them MUCH more affordable.

You can now add streaming ads to your campaigns for as little as a couple hundred dollars. Let me tell you a little more…

About 80% of the American population watches TV every day, yet some business owners haven’t considered the opportunities available for video marketing. Commercials on traditional broadcast TV are pricey, but you don’t have to break your budget in order to get into prospects’ living rooms.

The new wave of TV advertising is Connected TV — aka advertising on streaming channels like Hulu, Netflix, and more.

Video advertising on Connected TV channels is an ideal way to reach more of your target audience. Research shows Connected TV advertising is a rapidly growing market and ad spending is projected to reach $46.89 billion by 2028 and even surpass traditional TV ads.

We decided to develop a new video advertising service to help you tap into the burgeoning streaming market without a high cost.

Everywhere Small Business Platinum Plus integrated marketing campaigns now include video ads on platforms like Netflix, Roku, Amazon Prime and more.

What is integrated marketing and how does it work?

Integrated marketing may sound like a fancy term, but it isn’t a new concept.

It’s a specific strategy where a business delivers a message across all marketing channels at the same time. The message is consistent across every platform to draw prospects in and reach out for more information.

Every advertisement, whether it is on social media, on a postcard, or on TV, has the same message, colors, graphic design elements, offers, and themes.

This strategy makes it look like your business is EVERYWHERE.

Hence the name: Everywhere Small Business. The campaign is designed around integrated marketing techniques that drive your brand’s message hard on all advertising channels so that prospects start feeling like they are seeing you everywhere.

Eventually, these constantly running ads cause the prospect to take action.

Research shows that integrated direct mail and digital campaigns elicit 39% more attention than single-media digital campaigns. Another study found that marketing campaigns that used direct mail and 1 or more digital media experienced a 118% lift in response rate compared to using direct mail only.

Why should I add connected TV advertising to my campaign?

With our Everywhere Small Business Platinum Plus option, you can now add video advertisements to your integrated marketing campaign. Having your prospects watch your business ads on a screen while they’re watching a TV show or movie at home is another perfect way to saturate the market with news about your products and services.

You may have thought that getting your advertisements in a TV commercial was unattainable or too expensive. But today connected platforms like Netflix, Hulu, Amazon Prime, Roku and more make it easier to launch video ads to specific locations.

As of 2023, 99% of all U.S. households pay for at least one or more streaming service. This means you have the opportunity to reach a lot of households in your area.

How would an Everywhere Small Business Platinum Plus campaign work?

Launching an Everywhere Small Business Platinum Plus campaign gives you an edge on your competition because you are releasing advertisements on multiple channels simultaneously.

You’ll be mailing out a postcard, running social media ads online, and TV commercials on streaming platforms. All of this works together to target a specific group of people who are likely to be interested in what you have to offer.

And the more they see your ads, the more they will think about reaching out!

Want more information on how to add connected TV to your integrated marketing campaign? Want more information about our video packages? Call one of our marketing consultants today at 1-800-628-1804 to turn on these amazing new features.

Best,

Joy

P.S. Feel free to email me anytime at joy.gendusa@postcardmania.com.