Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Direct Mail 2.0: Tracks Responses Automatically

Updated on July 15, 2021 by Joy Gendusa

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By now, you probably know that we recently launched a new product that fundamentally changes the way direct mail works. We call it Direct Mail 2.0 – and I’m super excited about it!

One of the ways that DirectMail2.0 is better than old direct mail is that it automatically tracks the response to your mailing with special call tracking software.

Here are three reasons why this can totally change the Return on Investment (ROI) of your postcard campaigns…

1.You can see what is working
With a DirectMail2.0, your postcard is printed with a special phone number. When prospects respond to the postcard and call your business, DirectMail2.0’s software tracks and records the call. You can then log in to the software to see the exact results of your campaign, and use this data to determine your ROI (return on investment).

2.You can optimize your results
Using the data you collect from the call tracking software, you can begin to see a clear picture of which advertisements are resonating with your market. Then, you can drop the under-performing ads and build on the success of the other postcards. Over time, this greatly increases your success, ROI (return on investment), and confidence in marketing.

3.You can optimize your lead capture process
This is a huge benefit that gets overlooked. DirectMail2.0’s call tracking system actually records the calls you receive, so you can go back and listen to how your sales people and reception staff handled the calls. This is a great opportunity to make sure everybody is on the same page in terms of talking to prospects and customers. AND make sure you are providing the best possible customer service, which is a vital part of marketing! I’ve been using this in my marketing for about two years now and by listening and correcting sales personnel we have improved our close percentage.

So with Direct Mail 2.0, there really isn’t anymore guesswork involved with your postcards. They mail. The Postcards are tracked for you. People respond. The responses are tracked for you. If you’ve had a bad experience with postcards, I highly encourage you to give DirectMail2.0 a try. Many clients are shocked when they see the actual revenue generated by their postcard campaigns.

For more information about DirectMail2.0, call my marketing consultants at 800-628-1804.

Was this information helpful? Let me hear it in the comments!

Best,
Joy