Tag Archives: direct mail
Newspaper Ads: Better Than Direct Mail?
The other day I was talking to one of my marketing consultants and she was telling me about one of the business owners she had spoken to that day. He was a dentist, and their conversation has been about whether … Continue reading
Does Direct Mail Work? Ask Terry Bradshaw!
We were recently featured on Today in America with Terry Bradshaw! We had a great time filming and are really happy with how the segment turned out. So, does direct mail work? Well, we built our company on direct mail … Continue reading
The Philosophy of Successful Marketers
If a person dates 4 individuals before meeting the one they eventually marry, would you consider this person’s dating life a failure because they only succeeded in finding the right person 20% of the time? If a baseball player gets … Continue reading
2012 USPS Summer Sale Means Postage Savings for You!
Last year, I announced the USPS’ summer QR code postage discount with a post that explained what QR codes are and why they are important. This year, they are running a similar (though, disappointingly, not as great) promotion and I … Continue reading
Direct Mail Tracking: The more you know, the more you’ll make
In marketing – like so many other areas of life – knowledge is power. The more data you have about your direct mailings, the more informed decisions you will make. And with better decisions come better results and a higher … Continue reading
Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)
Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted postage rate. The savings are … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #5
Hey there! This is the final post in my blog series “Proven Political Advertising Strategies”. In this series, I analyzed a five of PostcardMania’s previous political successes to show you what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #4
Greetings, vote-seekers! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #3
Greetings, politicos! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in … Continue reading
Maniac Dispatch: Proven Political Advertising Strategy #2
Hello! I’m in the middle of a blog series called “Proven Political Advertising Strategies”, where I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in the 2012 campaign season. … Continue reading
