Postcards + Matching Google,
Facebook, Instagram & YouTube Ads
We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
How it Works
Everywhere Small Business® is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. When you add Everywhere Small Business® to your direct mail campaign, your targeted prospects see your ads on Google, Facebook, Instagram, Youtube and Gmail automatically. Plus, the results of your campaign are tracked in one easy-to-use dashboard which also records any phone calls you receive so that you can ensure your reception team is handling your leads properly.
Here’s a break down of how it works:
Step 1: Your Mail Pieces are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.
Step 2: Mail Pieces are Tracked
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Digital Ads on Google, Facebook, Instagram, YouTube and Gmail
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
Google Ads
Digital ads, matching your direct mail piece, will display on millions of websites in the Google network, sending prospects directly to your website to learn more about your products and services.
Facebook & Instagram Ads
Your matching digital ads will also be displayed on Facebook and Google. The ads will display to the people you mailed to, as well as to others who match similar demographics in your targeted area.
YouTube Ads
Included with Everywhere Small Business Platinum® – Compare packages →
Your promotional video (or we’ll create a static ad for you, if you do not have a video) will be displayed to your targeted prospects when they watch other videos on YouTube. By now your prospects see your business is “everywhere” and that you are the one they should call!
Gmail Ads
Included with Everywhere Small Business Platinum® – Compare packages →
Your targeted prospects will also see your ad when they login to their Gmail account. This ad will show a from name and subject name and when clicked will be a full promotion about your business, directing the prospect to your website.
Gmail holds a 53% share of the US email market in 2020. According to statistics on Gmail users in the USA, Gmail accounts for 130.9 million of the total email users in the US. (Source: Shuttle Cloud).
Browsed-Content Targeting
Included with Everywhere Small Business Platinum® – Compare packages →
We will select topics related to your products and services and display your digital ads to visitors in your service area who are viewing that content online.
Visited-Locations Targeting
Included with Everywhere Small Business Platinum® – Compare packages →
We will select physical locations related to your products and services and display your digital ads to prospects who have recently visited those locations.
Step 4: Tracking Phone Calls from Your Campaign
Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in our easy-to-use dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
For most callers, you can also view:
- Full name
- Address
- Gender
- AND age
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.
Special Bonuses
FREE QR Code
A QR code is an image that can be scanned with a smart phone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard with Everywhere Small Business.
FREE Landing Page
A landing page is a page prospects will “land” on after clicking on an ad or scanning a QR code. A professional landing page designed to match your campaign will be created by our expert web design team. A landing page that is specific to your campaign offer gives you the best chance to convert the people who land on your page into actual customers.
FREE Informed Delivery
Included with Everywhere Small Business Platinum® – Compare packages →
Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website.
Everywhere Small Business
Explained
Joy explains Everywhere Small Business.
How Everywhere Small Business works.
New Everywhere Small Business features.
Which Campaign Type
Is Best For You?
Pricing
Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
Just call 1-800-628-1804 to speak with a marketing consultant.
Frequently Asked Questions
I’m already getting great results with direct mail, why should I upgrade to Everywhere Small Business®?
If direct mail is already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Everywhere Small Business you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.
If direct mail hasn’t worked for me in the past, will Everywhere Small Business® make any difference?
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Can I turn my current postcard campaign into an Everywhere Small Business campaign?
Heck yes! Just let your marketing consultant know and they’ll do the rest!
Still have questions?
Fill out this form and we'll get in touch with you with answers to all your questions! Of course, you can call or text us at 1-800-628-1804 as well!