Everywhere Small Business®
Our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, and Instagram follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
Everywhere Small Business® includes five features in one package. Everywhere Small Business® is a seamlessly integrated system that maximizes your marketing impact beyond anything else you’ve tried. Instead of just sending out a direct mailing, Everywhere Small Business® consists of Direct Mail, Mail Tracking, Google Online Follow-up Ads, Targeted Facebook Follow-up Ads, Instagram Ads, and Call Tracking. Here’s how it all fits together:
Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.
Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (For healthcare clients, due to HIPAA, ads are targeted to the same area you are mailing to, instead of to your website visitors. )
Step 4: Automatic Targeted Follow-up with Facebook and Instagram
Your company’s ads will also be shown to the same people you are mailing to across Facebook’s extensive ad platform and Instagram. Your prospects are now seeing you in their mailboxes, on the Google ad network, on Facebook, and on Instagram – all with one cohesive message!
Step 5: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages.
It also records calls so you can check for quality in your lead reception and sales processes.
And now with the Call To Lead Feature, you can view the:
- Full name
- AND age for prospects who call directly from your campaign!
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business. The Call To Lead Feature automatically comes included with your Everywhere Small Business® campaign.
Watch this video to learn about Everywhere Small Business:
Everywhere Small Business is ridiculously inexpensive – just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote, but don’t worry – it’s FREE!
Just call 1-800-628-1804 to speak with a marketing consultant.
- Alex Perkins is always responds promptly and is very friendly and helpful. We were probably not the easiest people to work with and she was great! :)
- This company is the best. They're more than just a postcard company, they're a marketing company and do an incredible job providing value for their clients.
- We use PostcardMania for all our printed marketing. Our account manager, Charlene pays attention to the small details and has been a pleasure to work with.
- My personal team at PostcardMania is FANTASTIC! Charlene and Alexus are proactive and always reliable. They follow up with me, not the other way around. PostcardMania makes my marketing easy.
- Great Service! I'm currently working on 25 different marketing campaigns and Ms. Sheri Evans has made it a breeze. She is a professional and very responsive. I would highly recommend Postcard Mania!
- Joe was very friendly and helpful. Even though I had a very small order, he took time to explain things, and he was not pushy. I'll definitely come back to you when I'm ready to place my next order!
- I have never been more satisfied and pleased! This company and the staff made me feel like their biggest priority- Ryan and Alex have been in constant communication with me to get my campaign done as soon as possible. I was speaking with a representative every single day to get my promotional design completed and sent out. I will definitely use their services again. Excellent customer service, very professional, timely responses.
- From the first direct contact to the finished product to helpful suggestions on improving responses this company has been great. I like paying them as it means I'll be making money.
- Linda is our first. I'm very impressed at her and the whole team's efforts. You've got a strong process, good communication, great operations.
- Jimmy is such an awesome Specialist ! He walked me through the whole process and answered any questions that I had. I am very confident that my marketing is in the right hands !!!
- Excellent customer service and support!! The customer service and friendliness of everyone I spoke with encouraged me to use your services. The mailer you sent out initially caught my eye!
- Kayla and James made this process super easy. I have three rounds of postcards set to mail, and bought the facebook and google followups. The interface is easy to use and figure out. Both Kayla and James were very responsive and helpful. I never had to wait long to get a reply. The postcard design was very nice, they use information and options from past successful campaigns in similar fields to design the post cards. I like the tracking information available. Looking forward to seeing the success of the campaign.
- From the initial contact through the process of contracting ordering designing fulfillment and mailing the hardworking team of true professionals at PostCardMania were efficient seamlessly coordinated prompt and experienced leading to a very satisfactory campaign including financing. These qualities put PostcardMania In a class of its own in a world cluttered with mediocre Johnny come Lately digital marketing companies. Kudos to Maria Gonzalez for her commitment to the customer and her perseverance over the past year to never dropping the ball. Thank-you to the entire staff at PostcardMania, job well done!
- My first postcard has not been mailed yet, and I am very excited about what I hope will be a long business relationship. Everyone I have dealt with at your company is the utmost in professionalism and courtesy. They are all so friendly and responsive it just amazes me. I can tell they all love what they do and where they work, which gets me more excited about doing business with your firm.
- As small business owners with many obligations, we appreciate Joe May, Bridgett Taylor, & Rachel Schweibold for helping push us in the right direction with our marketing project. We appreciate the constant feedback & suggestions in making this work. That has been valuable & in a lot of ways, has kept us accountable in meeting our goals & milestones. The process of checking the work via PostcardMania, along with the email updates & calls, is highly appreciated. We don't think we've worked with any other design company that checks in with us to see how we're doing & what's required from us is moving along. Keep up the GREAT work PostcardMania team!
- Thus far, my experience with PostcardMania's staff has been very enjoyable. They are attentive to detail and to our wants and needs. They are courteous and pleasant. Most of all they are all professionals and they compliment each other. The staff's response time from returning a call, laying out the project and designing it is impeccable. I'm proud to partner up with PostcardMania.
- The team at PostcardMania deliver phenomenal customer service! My company works solely with PostcardMania for our marketing collateral. They're very well organized & the prices are competitive!
- Joe was my Account Manager, extremely helpful and a very responsive. Would highly recommend Joe to all friends & family.
- Very professional and easy to work with!
- Great service and quick turnaround! Would highly recommend Postcard Mania. :)
- PCM is one of the BEST company's I have ever worked with in my 30+ years of consultative selling. Every person I have worked with thus far has been professional, responsive, patient and a real pleasure.
- We think that PostcardMania's the most organized mail marketing & digital marketing company we've come across & we're pleased with our decision & quality!
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Frequently Asked Questions
If direct mail or DirectMail2.0 are already working well for you, that is all the more reason to upgrade! With the addition of the Facebook ads that are included in Everywhere Small Business you should expect to see an even higher increased return on investment from what you’re already doing. Everywhere Small Business simply increases your business’s exposure even more to your targeted prospects.
Absolutely! Many times we find that “failed” direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment (ROI). If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking, Online Follow-up Ads, and Facebook Follow-up Ads combine to boost the ROI.
Heck yes! Just let your marketing consultant know and they’ll do the rest!