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Target Anonymous Website Visitors in their Postal Mailboxes!
How many of your online customers abandon their Shopify shopping carts?
According to the Baymard Institute, 69.57% of online shopping carts are abandoned1. But what if you could follow up with these prospects who didn’t check out by sending direct mail pieces right to their homes?
Salesforce reports it takes 6-8 marketing touches to generate a viable sales lead. Following up with these website visitors is vital and well worth the marginal additional cost of doing so.
With Website to Mailbox, you now have the power to send postcards to interested shoppers even before they’ve provided you with their contact information. PostcardMania uses a proprietary process to find the visitor’s current location and then match it to a physical address. If a match is found, and the prospect fits your predetermined qualifying factors, a retargeting postcard is mailed automatically within 24 hours.
If you are currently driving prospects to your website through digital marketing efforts, Website to Mailbox also increases credibility by 49% by putting a physical mail piece in front of your most qualified prospects.
How Website to Mailbox Works
Set Up Your Retargeting Tracking
We’ll install a tracking tag on your website and set the criteria for which website visitors will receive postal mail pieces. You can target visitors who had a cart created with one or more items in it, visitors who visited specific web pages, visitors who live in certain geographic areas, and more.
You’ll also be able to set daily and monthly limits to stay within a preset budget and set the criteria for whether or not you want to re-mail to the same prospects at a later date, and if so, at what time intervals.
Create Your Retargeting Campaign
We'll create a mail piece design that is tailored to the visitors being targeted, and optimized with the 12-points of a successful design that we have discovered after producing campaigns for 108,645 businesses nationwide.
Launch Your Campaign
Once you approve your setup criteria and print design(s), your campaign will go live. Using our proprietary technology, we’ll begin matching website visitors to physical addresses and send out the targeted mail pieces.
Analyze Your Activity & Results
Your Website to Mailbox activity and results will be tracked and displayed in your easy-to-read dashboard. You’ll be able to see how many cards were mailed, when they mailed, and where they were mailed to. You’ll even be able to see how many of these card recipients returned to your website after receiving a card!
Website to Mailbox Pricing
Website to Mailbox is surprisingly affordable, and the more you mail, the less it costs per card. Each campaign is tailored to your specific business and goals. Let’s have a quick chat about your business - don’t worry, our consultations are always free!
Just call 1-800-628-1804 to speak with a marketing consultant.
- 1 46 Cart Abandonment Rate Statistics - https://unbounce.com/conversion-benchmark-report