PostcardMania CEO teaches car-care industry how to market
Clearwater, FL, November 20, 2007 – Joy Gendusa, CEO and Founder of PostcardMania, will be the keynote speaker at 2008 Mobil Tech Expo (MTE) sponsored by Mobile Tech News Detailers Digest. Mobile Tech Expo is the premier auto care show dedicated to both mobile and fixed detailing professional. The expo will start on Thursday, January 17, 2008 and will continue thru Saturday, January 19, 2008 at the Harborview Center in Clearwater, Florida. Gendusa’s keynote speech on direct mail marketing will be the morning of Friday, January 18th for all attendees.
Gendusa will not only be MTE’s keynote speaker, but will also lead an educational breakout session following her general speech to impart specific ways car detailing businesses can better hone their marketing efforts to increase their bottom line.
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital, using only direct mail postcards as her marketing medium in her company’s formative years. Today, her firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 28,000 customers in over 350 industries each week.
The National Association for Professional Detailing and Reconditioning (NAPDR) has expanded its participation at the 2008 show. They are sponsoring the detail pavilion and exclusively providing 18+ hours of detail programming including the recruitment of Gendusa as the show’s keynote speaker.
In today’s competitive car detailing market it is important to have an edge, said Diana Bean of NAPDR. We’re really excited to have Joy Gendusa as our keynote speaker – her expertise in direct mail marketing will help our industry professionals get ahead.
For the most up-to-date information on this expo, visit www.detailersassociation.com or www.mobiletechexpo.com; or call Diana Bean – NAPDR @ 209.369.2833 or Kevin Halewood – MTE @ 727-531-7885.
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $20 million-dollar-revenue run rate and employ over 150 people. PostcardMania was the first full-service postcard direct mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. They print 4 million and mail 2 million postcards each and every week. Visit www.postcardmania.com
The National Association for Professional Detailing Reconditioning, Inc., known as the NAPDR, is a not-for-profit New Jersey corporation that was organized in 2004 to represent and support the interests of the professional auto detailing reconditioning industry. Visit www.detailassociation.com