Postcard marketing guru teaches other entrepreneurs how to grow their businesses
Clearwater, FL, November 21, 2007 – Joy Gendusa of PostcardMania was not always the CEO of a multi-million dollar enterprise as she is today. In 1998, while struggling to grow her business she came across a little known idea – postcard marketing. Using her marketing savvy with no capital investment, she took that idea and turned it into a niche that exploded across the nation. Today, postcard marketing is one of the most effective and economical marketing mediums out there. And Joy is now teaching entrepreneurs nationwide how to create the same opportunities that she created in their own industries. On December 7, 2007, Gendusa has agreed to speak to the franchise holders of EXPRESSTAX, an HR Block company.
EXPRESSTAX is another company that has experienced phenomenal growth in a short period of time and today there are more than 400 franchise locations across the country. Entrepreneur Magazine ranked EXPRESSTAX the 39th Fastest Growing Franchise in America in 2005 and 12th among the Top 50 New Franchises in 2006. In December 2006 EXPRESSTAX gained the support of one of the leaders of the tax preparation industry and became a subsidiary of HR Block.
Throughout Gendusa’s career as a savvy marketer, she has stayed abreast of marketing trends and technology to help not only grow her business, but those of her 28,000+ customers. In an ongoing effort to educate entrepreneurs on the efficacy of a sound marketing plan and knowing the correct marketing channels for one’s business, Gendusa embarked upon creating her own Marketing Boot Camps, designed to enlighten business owners of not only the best marketing tips, but the common pitfalls that one can fall when lacking proper data.
I have seen people invest thousands of dollars in ideas that were never going to work, said Gendusa which then tainted the entire subject of marketing [for entrepreneurs] and made it hard to ever grow a business – mainly because without their own understanding of the subject they simply trusted and paid a so-called expert. .
Gendusa claims some of the best marketing does not have to break the bank and that anyone can learn from her experience.
I’ve gone through a lot of trial and error – and I want to make it so others don’t have to, said Joy.
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $20 million-dollar-revenue run rate and employ over 150 people. PostcardMania was the first full-service postcard direct mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. They print 4 million and mail 2 million postcards each and every week. Visit www.postcardmania.com
About EXPRESSTAX: As an insurance agent in Jacksonville, Florida, Robert Kluba prepared tax returns for his clients. Realizing there was an opportunity available to introduce tax preparation services to existing businesses with a solid client base, Kluba established EXPRESSTAX in 1997. The company sold its first franchise in 2002. EXPRESSTAX grew to become a leading specialist in helping existing businesses get into the tax business. Co-located EXPRESSTAX franchises offer an opportunity to increase revenue without increasing overhead and the ability to market their tax preparation services throughout the year. EXPRESSTAX can also be attractive to entrepreneurs with a desire to enter the tax preparation business – offering one of the lowest initial investments of any tax opportunity. Visit www.expresstaxservice.com