Marketing guru educates entrepreneurs for success
Clearwater, FL, October 12, 2007 – PostcardMania CEO Joy Gendusa has been saying for years that the way to prosperity for any entrepreneur is to educate oneself in marketing. Although there are plenty of marketing forums, chat rooms, blogs etc they communicate to marketing professionals as opposed to business owners. To handle the missing link for business owners, Gendusa started educating entrepreneurs and executives in Boot Camp format on the power of marketing and trends of the marketing industry to help professionals improve their lack of know-how and learn to be more in control of their income.
Gendusa, who grew her company with no capital investment into a multi-million dollar enterprise in only 6 years, said there’s no longer one silver-marketing bullet. Despite only using postcards to market in her formative years, Gendusa said the rising number of advertising messages being pumped out to consumers prompted her to start marketing via internet, publicity, and email as well. CBS News claims the average consumer is exposed to about 5,000 advertising messages a day.
By assembling the marketing industry’s leading experts in a two-day intense-data filled marketing workshop, Gendusa educates attendees on what marketing channels are best for sustained prosperity. The Boot Camp, recorded in DVD format, is available for those that wish to improve not only their marketing acumen, but more importantly their bottom line.
The Boot Camp DVDs include training on:
How Publicity Fuels Marketing
Out-of-the-Box Marketing Ideas
Search Engine Optimization
Developing a Website Geared Toward Increased Sales
Internet and Email Marketing
Writing Your Marketing Action Plan
According to Gendusa, the end goal of her Boot Camp, whether live or on DVD, is to have entrepreneurs apply the data and implement marketing strategies immediately to expand their businesses. 99% of the attendees surveyed after her initial Boot Camp realized the importance of having a marketing plan and incorporating not just one, but several avenues of promotion and/or publicity for their businesses. Even successful business owners report getting lots of good usable data from the boot camps.
Julie Leonard Marketing Director BarCode ID Systems, a leading provider of automation solutions for successful corporations such as Motorola, said I received useful tips from virtually every speaker that I can implement immediately outstanding real-life ideas backed by quality, real-life examples across the board.
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the owner of the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com