Exponential expansion: Tampa Bay marketing firm builds new headquarters
From left to right:
front row: Jennifer Custer (President PostcardMania); Joy Gendusa (CEO PostcardMania); Mayor Frank Hibbard (City of Clearwater); Melissa Bradshaw (Snr. VP Operations PostcardMania)
back row: Peter Fertig Andy Dohmen (Design Styles, Inc.), Michelle Bain (Bank of America); Bill Voeller (Voeller Construction); Joe Burdette (Consus Group); Keith Zayac (Keith Zayac Assoc., Inc.)
Clearwater, FL, October 31, 2007 – Only starting her company a little less than 9 years ago, Joy Gendusa CEO of PostcardMania, never thought her postcard marketing idea would get her to where she is today. Her company, who has seen straight up expansion since its inception, had its groundbreaking ceremony yesterday [October 30th] for its new headquarters building: a $3.4 million-dollar, 22,800 sq. ft. project in Clearwater, Florida. The Clearwater business community celebrated the company’s success along side Mayor Hibbard, Vice-Mayor Doran, Councilmember Cretekos and Florida State Rep. Ed Hooper.
PostcardMania started as a pilot and became the first direct mail postcard marketing firm to promote to general business. Upon realizing that her services met an unmet demand, Gendusa expanded her endeavors nationwide. Today, PostcardMania has over 28,000 customers representing over 350 industries nationwide. The postcard marketing niche Gendusa discovered and cultivated created a succession of subsequent postcard marketing companies starting up in her wake.
Despite Florida’s home sales, retail sales and domestic immigration declining, Gendusa’s determination to succeed is evident. The motif behind her new headquarters is to inspire her employees and create for them a home away from home. Some of the home-like amenities include a gym, nursery, lounge areas and a health-food cafeteria. The overall design is intended to give the people of PostcardMania a fun, creative and high energy workplace that is highly motivating.
There’s so many good things that are going on right now [in Clearwater] but without good companies, good corporate partners, jobs being created, we can’t have a vibrant community, said Mayor Hibbard at groundbreaking. So it’s exciting to see someone like PostcardMania actually expanding.
Florida Representative Ed Hooper also spoke at the ceremony and agreed with Mayor Hibbard calling PostcardMania the gem of Clearwater.
The participants in PostcardMania’s project are:
Design Styles, Inc.
Keith Zayac Associates, Inc.
Bank of America
The Consus Group
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $20 million-dollar-revenue run rate and employ over 150 people. PostcardMania was the first full-service postcard direct mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. They print 4 million and mail 2 million postcards each and every week. Visit www.postcardmania.com