PostcardMania In the News

When you really take a close look at it, your best leads are people youve already worked with. Maintaining a relationship with a customer and building on the trust you have already established costs much less than continually finding new clients.

Every website exists for the purpose of being seen. Whether you are a small business offering products or services, or a blogger looking to gain readers and wider web influence; you want prospective clients to see what you have to offer. However, achieving those site visits is only half the battle.

The holidays are nearly upon us, and you can almost hear the opening bell being rung. And with that sound, businesses all over the country prepare to square off against each other in the ring of holiday marketing! But not everyone can be a winner. There will be winners and losers when the dust settles in January.

The goal of every direct mail marketing campaign is to generate leads and then convert as many of those leads as possible. In order to do that you need to construct a complete marketing system that leaves no lead behind.

Direct mail suffers from longstanding myths about its effectiveness. Most novice marketers get the wrong idea about direct mail often in the area of what to spend and how much to mail.

Joy was a contributing author for, Facebook for your Business.

If you own or operate an HVAC business, chances are you have experienced a time when you didnt have enough revenue coming in, which translates directly into not enough leads coming in. Maybe its because of the season. Maybe its because of the economy. Whatever the case may be, there is a way to market yourself so you are never at the mercy of those factors again.

Direct mail and Pay-Per-Click (PPC) advertising are good marketing tools on their own, but individually they don’t cover all the bases. Each reaches different buyers—and buyers at different phases of the sales cycle. That means using just one will cause you to miss out on sales.

RALEIGH, N.C. – Monica Smiley, publisher and CEO of Enterprising Women magazine has named Joy Gendusa and Rebecca Thomley as members of the Enterprising Women Advisory Board.

If you own or operate a business, you have probably experienced slow periods where revenue was declining and you didn’t have enough leads coming in. But there is actually a way to market yourself so that you are not at the mercy of the season or economy again.