PostcardMania In the News

The E-Book version contains the complete and unedited text of the original presented in PDF format.You will receive access to the downloadable PDF version immediately after purchase.

Click here to learn more!

To the untrained eye, a truly well-designed dental postcard-from a marketing standpoint-is not as easy to identify as you would think. Unless you know exactly what to look for, all youre really doing is evaluating it from a personal esthetic standpoint. In other words, Is it attractive to me? This is not a good way to decide on the design for your practices marketing campaign. Sometimes really beautiful designs fall flat, and sometimes really ugly designs work like gangbusters.

To find out more, click here!

Im sure you have heard ofEDDM(Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires about the service, so I thought it would be helpful to give a thorough explanation on the topic and inform you of why it is beneficial for some businesses, but a potential flop for others.

Click here to get all the details!

When I say marketing,most of you probably think of traditional outbound marketing-ads in your local newspaper, direct mail, online banner ads-you know, the classics. But if your practice is in the midst of launching dental implants as a new service, or if youve already launched without much pickup in the way of new implant patients, you need to go beyond the traditional approaches if you want your new venture to take off. You also have to really nail the traditional approach, because implants are an expensive sell!

Click here to get the full story!

When youre launching a new practice,there are a million little details that must be dealt with. While choosing the color of the waiting room chairs is a decision that must happen at some point, the more salient question is: How do you plan to put butts in those chairs? Without patients, nothing else matters, does it?

Click here to read the rest!

Some tips and thoughts to a better job than the competition.

Click here to find out what they are!

Hi, my name is Joy Gendusa, and helping small businesses grow and succeed is my lifes passion. Ill be contributing regularly, so I wanted to share a little bit about myelf with you all.

Click here to read more!

The ever-popular and highly anticipated Dance Teacher Web Live (DTWLive), a four-day event that caters to dance teachers and studio owners, will take place on the east coast for the first time since it was first created in 2009. To be held at Foxwoods Resort and Casino in Mashantucket, Connecticut, August 3-6, DTWLive will include an expo of the worlds top dance merchants, movement classes and business seminars. DTWLive anticipates close to 700 attendees this year and is offering an early bird rate for those who register by May 15.

Click here to read the rest!

You already know about lead generation, right?Its the pretty sister in the marketing family. Everyone wants to get to know her first. But when it comes to cosmetic dentistry, how hard is it to get someone interested in a beautiful, new smile? Can I sign up twice?

Learn more about lead generation here!

Four quick tips to get your marketing going.

Click here to find out what they are!