PostcardMania In the News

How do you know which marketing efforts are working?Weve helped more than 4,500 dentists with their marketing, yet a surprising number arent tracking their marketing the way they should be. Heres what I mean by that:

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Today, I want to tell you about some marketing habits that can actually HURT your chance of success.

These bad habits may seem harmless, but they are COSTING YOU MONEY! At best, youre shouting into the void. At worst, youre turning off your prospects.

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To survive in this evolving digital landscape, those of us in the printing industry need to adapt and fast.

You can read the full article by picking up the January/February issue of Mailing Systems Technology, or just click here to read it online!

Hello, Dentists and Dental Professionals: My name is Jessica, and Im excited to announce my new marketing column for Apex360. In every issue, Ill answer dental marketing questions from real people with genuine conundrums and curiosities. But enough about melets get started.

Click here to learn more about dental marketing!

Its easy to get wrapped up in the day-to-day grind of being in practice.Taking excellent care of patients is your first priority-as it should be! But neglect your marketing and you wont have many patients to take care of.

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Ive asked hundreds of business owners what their marketing budget is.Most of them respond the same way: with silence!I know. Coming up with a marketing budget is boring. And confusing. But it is VITAL to your business success.

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Imagine youre a new mover. Most of you, Im guessing, dont have to imagine youve probably moved at least once in your life, if not several times!

(Did you know that the average American moves 11.7 times in his or her lifetime, according to the U.S. Census Bureau?)

Think about what those early weeks and months are like in your new home: Boxes everywhere. Lots of takeout. Getting to know the neighborhood.

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I always get really pumped about the New Year! Its the time where bygones are bygones and the past is the past and now, newly, I can create an amazing new year for my business and my staff!

Goals are super important. (Obviously.) But if you want to achieve them you have to be super organized about it all! There are some great web tools out there I found that have helped me immensely and I want to share them with you.

Get all the details: click here!

PostcardManiasends millions of postcards per month. The company helps 70,000 small businesses use postcards to gain new clients. Fit Small Business had a chance to interview Joy Gendusa, the CEO and founder of PostcardMania. Joy started out her career as a graphic designer, which was her inspiration to start PostcardMania in 1998. Without taking a penny of venture capital, Joy has managed to bootstrap her company to a business with $22 million in annual sales.

Check out the entire interview here!

AMIT KHANNA, DMD, a young dentist and father of two, purchased his first dental practice in 2006 with big plans for the future.

Get the full scoop on his marketing plans here!