PostcardMania In the News
4 Marketing Strategies that Have Already Worked for Tax Preparers
Today, small CPA firms are up against so much competition from do-it-yourself software to the big-budget tax powerhouses they find themselves wearing the new and unfamiliar hat of marketer.
Where do you even start? How do you grow your firm effectively and for minimal cost?
Reading the rest of Joys article here is a good place!
How to Attract More Clients This Tax Season
Whenever I talk to CPAs and tax professionals about their marketing, they tell me they get most of their business through word of mouth. This is great, but word-of-mouth marketing only goes so far.
If youre finally ready to really grow your tax preparation business, read the rest of Joys article here!
5 ways you sabotage your dental marketing
When you invest in something,whether its a piece of equipment, an employee, or your marketing, you want to make sure youre going to get the best possible return on that investment, right? Of course. We all do! Yet I see so many dentists invest their marketing dollars in direct mail postcards and fail to do the simple things that will maximize responses…
You can read the full article in the November 2016 issue of Dental Economics, or online here!
From Mail to Sale: This Old-School Marketing Technique Can Triple Your Responses
Its seen as old-fashioned junk mail by some, but direct-mail marketing is paying off for many entrepreneurs.
Inc. Magazine sat down with Joy Gendusa to discuss how to make direct mail work in todays digital marketing landscape. You can read the full article in Inc.s November 2016 issue, or online here!
An Interview With Joy Gendusa of PostcardMania, a Marketing Company Specializing In Lead Generation
Joy Gendusais the Founder and CEO of PostcardMania, a marketing company specializing in lead generation anddirect mail. She grew her business from a small startup into an industry leader with only a phone, a computer and her own marketing savvy NO capital injections or angel investors. Today, PostcardMania employs 200+ people and generates over $45 million annually. You can learn more about Joys journey and her marketing philosophy in the interview below…
Click here to read the full interview!
Restaurant Marketing with Joy Gendusa
We covered a whole bunch of restaurant marketing topics, including…
- How the traditional restaurant marketing formula has changed forever
- How to effectively get local with your marketing
- How to make good offers and maximize birthday marketing
- The importance and power of list building processes in your marketing success
- Keys to successful restaurant branding
- How to do restaurant deals promos the right way
- Website email tips for restaurants
- And more…
You can listen to the entire interview here!
Successful Startups that Began with Under $100
Thousands of people have dreams of turning a business idea into a multi-million dollar company. And just as many worry about finding the capital to begin. But money isnt everything, and those who want it the most find ways to make it happen.
PostcardMania CEO Joy Gendusa is among this list. Read the full story here!
4 easy steps to your most productive 4th quarter ever
Dentists: Here are four easy steps to get more patients in the door in Q4.
Well, here we are again.The kids are back in school and were starting to see Halloween decorations in storesalready! Families are settling into their routines and starting to (seriously) think about the holidays, which means that getting to the dentist is just about the last thing on their mind. But if you want to finish out the year with highest-ever revenues (and what practice wouldnt?),you need to get marketingnow.
Keep reading for the rest of Joys dental marketing tips.
Joy Gendusa Among 2016 Women of Distinction Honorees
Ten document and graphic communications professionals were named Women of Distinction, bringing the total number to 117 worldwide. The Women of Distinction designation has been in existence for 15 years and is one of theOutputLinks Communications Groupsindustry recognition programs. The newest recipients and the 107 past honorees are leading the document and graphic communications industries to greater success.
See the entire list here!
Marketing Principles that Led to 46% More Patients in One Year for this Dental Practice
A year ago,Village Green Dental was regularly acquiring 55new patientsper month. Practice owner Jason Monroe, DDS, knew they could do better. Of course, he was right. Today theyre seeing 80 new patients a month. Thats 46% growth and it happened in one year.
Read more about Dr. Monroes marketing plan here.
