PostcardMania In the News

It’s not always easy to keep a positive attitude, especially during times like this. But for Joy Gendusa, founder and CEO of the full-service marketing company PostcardMania, thinking negatively was never an option. Hear from Joy as she talks with Gene Marks about her experience with the COVID-19 pandemic, how she kept all her employees working, the importance of having cash reserves, and how her creative thinking and optimism have helped her survive this downturn.

Listen to Joy’s entire interview here!

The coronavirus pandemic placed businesses in a tricky life and death situation. The reason is obvious. The lockdown measures have led many businesses to close their doors as a way to curtail the spread of the virus leading to a drastic drop in patronage. Thus, the only thing that’s on the agenda during this period is to survive. A survey conducted by Gartner revealed that 65 percent of marketers face moderate to significant budget cuts due to the coronavirus disruption. 

It seems like thriving in a pandemic is like a pipe dream. Or is it? 

Continue reading to see how PostcardMania flipped this script on its head.

When everyone is working together in the office, you have many easy and fun ways to build teams—have a team lunch, take an afternoon off to go bowling as a group, or celebrate the completion of a big project with a nice dinner out. However, when every employee is working remotely, holding team-building activities can be a lot more complicated.

Read on to see how PostcardMania is overcame this challenge with over 70% of their staff working remotely at the height of the pandemic.

WASHINGTON—The U.S. labor market made a stunning comeback in May, beating expectations by 10 million jobs. As states begin to reopen, business owners are turning more optimistic about the future, signaling that the pandemic-induced recession may be short-lived…

Joy Gendusa, founder and CEO of PostcardMania, based in Tampa Bay, Florida, said her business is open and performing much better than she expected.

Find out why — continue reading here.

Like virtually every business out there today, my company’s leads and sales took a drastic downturn in late March, when the coronavirus forced many businesses to shutter. Our sales dropped 58 percent over the next five weeks compared to the first 11 weeks of the year.

I freaked out, I won’t lie. I probably wasn’t the only one. Keep reading to see how we handled it!

At the time of writing this (mid-April), the novel coronavirus and resulting COVID-19 pandemic is still affecting dentists nationwide. But thankfully, there are signs emerging that we may actually be getting over the hump and restrictions might ease soon.

In this article, I’m going to focus on what you can do to put your practice in the best position for success once life returns to normal. Keeping reading…

In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers.

They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today.

Be sure to listen in!

Lead generation can seem like a daunting – or confusing – task for small business owners, especially if you don’t know which strategy will work best for your business. 

Demand generation can seem like a daunting task for many small businesses. Here are four budget-friendly tools that are at your disposal.

Continue reading…

PostcardMania’s latest pivot has been almost entirely technology based. You read that correctly—its latest pivot. Before you get to the dynamics of the latest retooling of the company that Joy Gendusa started in 1998 with just a computer and a phone, it is important to chronicle just how many times she has hit the reset button. And just how successful each one of those resets has been for the full-service postcard direct mail marketing company.

Continue reading here.

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get more leverage from their consumers when they have a good relationship with them, sometimes even turning them into brand ambassadors.

So how can you work this to your advantage? These 11 marketing experts — Joy included — laid it out for you here on Forbes.com.