PostcardMania In the News

Many small businesses are still wrestling with this new pandemic normal. The shutdowns earlier this year resulted in a perplexing business landscape – one where mask mandates are causing violence against retail workers. Even the Centers for Disease Control is hit-or-miss with their recommendations to keep the people safe, so what is a small business to do to get things rolling?

Recently, I surveyed my small business owner clientele to see how they were faring through the pandemic. Click here to read some key takeaways — and surprises — from their answers.

It’s no secret that, in the wake of Covid-19, many small businesses are struggling to navigate a confusing landscape of governmental restrictions, staff and customer safety, and how to regain the momentum lost to shutdowns earlier this year.

If you listen to the news, you might think that all small businesses are on the verge of collapse. Yet at my company, where we service small businesses directly, we just had the best month of May in our entire 22-year history, and this summer has set records as well. With that in mind, I wanted to personally take the pulse of American small-business owners and find out how they handled the pandemic, especially with regards to marketing.

Continue reading to see what SMBs had to say about the state of their Covid-19 rebound…

The Covid-19 pandemic shook many small businesses in America this past March, and despite being labeled an “essential business,” my company was not spared. Thankfully, the panic — and our abysmal numbers — was short lived. We’re still working on recovery, but there are a few practices that brought us out of panic mode and can help your business craft its own rebound.

We’re not totally out of the woods yet with Covid-19, but I’m confident the strategies we implemented (and that I’m sharing now) will help your business rebound faster and possibly stronger than ever.

Keep reading to find out what they are!

The effects of the pandemic have seemingly left no business untouched over these past several months. Even my company, despite being labeled an “essential business,” was not spared. 

Just a few short months ago, our weekly earnings took a massive 41% hit as a result of nationwide shutdowns. You could say I was a little worried. OK, a lot worried. But today, I count myself as fortunate – our sales and leads have already returned to normal.

Here are some takeaways from our success…

Direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

In order to have success in this space, you need to find a reliable direct mail service. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

Read on to see why Quick Spout ranks PostcardMania as one of its top picks for best direct mail service providers in 2020…

Businesses are facing unprecedented hiring challenges this year, in addition to all the other challenges that have emerged as a result of the pandemic. This guide will reveal some of the key hiring challenges that small and medium businesses are facing, along with hiring strategies to prepare for an uncertain future.

PostcardMania features as a hiring case study, highlighting 25 new hires since the lift of our hiring freeze on May 1. Download the guide here.

A total of 62% of small business owners will fight to keep staff levels the same for the rest of the year. The expectation to maintain staff levels comes despite the disruption many businesses are facing in the wake of the pandemic.

This statistic was unveiled by research carried out by PostcardMania, providers of innovative marketing solutions. The research involved surveying 126 small business owners on their responses to coronavirus.

Continue reading this survey analysis on Small Business Trends.

Small businesses are revving up their marketing budgets, including those for email, and holding onto employees despite a clouded revenue picture for 2020, judging by How 126 Small Businesses Responded To Coronavirus, a study by PostcardMania. 

Read on for more survey results and analysis.

As we start to reemerge from our homes and get back to normal life, many of us are left asking—wait, what is normal? Can we just jump right back into what we previously considered normal? On both questions, it seems that the jury is still out. There is no “back to business” post-pandemic playbook.

What we can do, though, is look around us. What are others doing? What seems to be working? What changes have made us personally feel more assured?

Continue reading Joy’s Dental Economics article for answers to those questions!

In a world where communication is as easy as opening an app, there is something a little bit special about mystery mail landing on the doormat with a thud.

A third of UK employed adults are now working from home exclusively according to the latest ONS data. In the US, it was as many as half according to a survey taken in late March by Zapier. And with remote working likely to be extended into 2021 in many companies, could snail mail become the hottest new trend in employee engagement?

Keep reading over on Forbes.com about how PostcardMania provided a low-cost, creative way to engage with its workers during the pandemic.