Marketing Articles

Merry Christmas? Planning early for holiday marketing takes the Scrooge out of Christmas

Every year the holidays sneak up on me. And every year I tell myself that I am going to prepare earlier. And every year I do prepare earlier and every year it is not quite enough!

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Topic:

Seasonal Marketing

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3 Rules to Follow When Marketing to Current Customers

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

What You Will Learn:

Since customer loyalty is critical to sustaining your business growth, this article shows you the 3 rules you need to follow to keep your customers coming back to your company.

Reading Time:

2:59

Topic:

Marketing

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Why Your Happy Customers AREN’T Talking

You have a great company and you provide the highest level of customer service. But as the old cliche says: "A happy customer tells a friend, an unhappy customer tells 10 friends."

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Topic:

Offer Marketing

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Targeting the Right Audience With Direct Mail Marketing

The biggest single factor in the success of your postcard mailings is who you send your postcards to.

What You Will Learn:

Your choice of mailing list can prove fantastic or fatal for your marketing campaigns, but lucky for you this article shows you how to choose the right one.

Reading Time:

3:42

Topic:

Target Marketing

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