Marketing Articles

How to Create a Perfect Marketing Offer and Generate More Sales

There are a lot of moving parts that go into creating an effective postcard campaign. Crafting the right offer at the right time is an art, and here's how to do it!

What You Will Learn:

Since the special offer is one of the most critical parts of a postcard design, I dedicated a whole article to showing you how to choose the most attractive offers for your prospective customers.

Reading Time:

4:36

Topic:

Offer Marketing

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Defending the Obama Duck

I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.

What You Will Learn:

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Topic:

Internet Marketing

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How Do Postcards Work? The 2 Step Process That Will Change Your Business

What's So Good About 2 Steps? It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

What You Will Learn:

Creating business growth just takes 2 steps executed with precision, and this article walks you through what that process is and how to master it.

Reading Time:

3:59

Topic:

Marketing Plans

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Comprehensive marketing details not found in beginner books

Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. When you don't really know what to put in your direct mail marketing it's because you haven't

What You Will Learn:

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Topic:

Marketing Plans

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The Best Internet Marketing Strategy: One That Gets Results

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

What You Will Learn:

You don't need to decide between direct mail and the newer online marketing tools. In fact, this article explains why a balance of the two yields the best results for small business owners like you.

Reading Time:

3:36

Topic:

Internet Marketing

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