Marketing Articles

3 Ways to Improve Your Marketing Results and Avoid Direct Mail Mistakes

In my dealings with small business owners, I have discovered something very interesting: marketing almost NEVER works for them. As you can imagine, since I own a marketing company that I grew from nothing to $20 million in revenue using postcard , this comes as quite a shock to me.

What You Will Learn:

No one likes mistakes. Mistakes are bad and, in business, usually end up costing you money. This article warns about 3 common marketing mistakes and how to avoid them.

Reading Time:

3:16

Topic:

Postcard Marketing

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The Most Important Part of Your Mailing (Part 1): Generate Quality Leads

A direct mailing is made of up three basic parts: the design, the offer, and the most important part - the list. In order to help you when it comes to lists, I've put together this article, in 3 parts, to show you exactly how to make the smart choices.

What You Will Learn:

There are quality prospects for your business out there right now looking for a company like yours, and this article shows you how to find them and target them with effective marketing.

Reading Time:

3:06

Topic:

Mailing Lists

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Does the Economic Slump Mean Small Business Disaster?

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign bla

What You Will Learn:

Reading Time:

Topic:

Economic Impact

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How to Write Direct Mail Copy

It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.

What You Will Learn:

Since postcards have limited real estate for marketing copy, you have to make every word count, and this article shows you how to write great ad copy that produces revenue for your company.

Reading Time:

2:13

Topic:

Design

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Corporate Responsibility: Parenting in the Workplace

When the Industrial Age changed the way we did business, it also changed the way children were raised. Children were no longer able to be with their mothers

What You Will Learn:

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Topic:

Business

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