Marketing Articles

Does the Economic Slump Mean Small Business Disaster?

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign bla

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Topic:

Economic Impact

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How to Write Direct Mail Copy

It is vital that you get attention fast. If you don't get attention fast, your offer will not get read.

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Since postcards have limited real estate for marketing copy, you have to make every word count, and this article shows you how to write great ad copy that produces revenue for your company.

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2:13

Topic:

Design

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Corporate Responsibility: Parenting in the Workplace

When the Industrial Age changed the way we did business, it also changed the way children were raised. Children were no longer able to be with their mothers

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Topic:

Business

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How to Create a Perfect Marketing Offer and Generate More Sales

There are a lot of moving parts that go into creating an effective postcard campaign. Crafting the right offer at the right time is an art, and here's how to do it!

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Since the special offer is one of the most critical parts of a postcard design, I dedicated a whole article to showing you how to choose the most attractive offers for your prospective customers.

Reading Time:

4:36

Topic:

Offer Marketing

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Defending the Obama Duck

I only got one disgruntled email after last week's newsletter, but that does tell me that there are at least a handful of you that I either pissed off or mildly annoyed. The good news is that it opened the door to a marketing lesson.

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Topic:

Internet Marketing

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