Marketing Articles

Create Your Ideal Marketing Budget

This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.

What You Will Learn:

How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.

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4:49

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Direct response advertising, is everybody really doing it?

The direct response advertising business is a $250 dollar industry. Yes, with a capital . Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.

What You Will Learn:

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Topic:

Marketing

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What is Bulk Mail?: 2 Ways to Save Your Business Money on Direct Mail Costs

Bulk mail, as defined by the United States Postal Service, is “quantities of mail prepared for mailing at reduced postage rates.” The key word here is “prepared,” because essentially you do part of the work for the USPS, and in return they give you a break on postage.

What You Will Learn:

Since everyone loves discounts, I've outlined the two ways small businesses can get bulk mail discounts for their direct mail marketing campaigns.

Reading Time:

2:23

Topic:

Business

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The Importance of a Marketing Plan

There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.

What You Will Learn:

Every small business needs a marketing plan, and this article is here to help you create yours to ensure you get ultimate results from your marketing efforts.

Reading Time:

4:17

Topic:

Marketing Plans

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