Marketing Articles

Is Public Relations For Me? Zen and the Art of PR For Consultants and Small Businesses

Public relations is a very affordable and effective marketing tool available for small businesses and consultants. I can't tell you how many times I am approached by entrepreneurs who ask me, "Can I afford to do PR?" I always answer the same way: "You can't afford NOT to do PR."

What You Will Learn:

Public relations expertise is critical even for small businesses and this article explains why it is so beneficial to have.

Reading Time:

4:10

Topic:

Public Relations

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10 Ways to Improve Your Website and Convert More Browsers into Buyers

Small businesses tend to think websites are not a high priority when it comes to spending money. Nothing could be further from the truth! A professional website can be used as a 24-hour selling tool to convert prospects into customers...

What You Will Learn:

Web design for small businesses isn't just about how your website looks, so I wrote an article to show you how to make your website productive as well as pretty.

Reading Time:

3:26

Topic:

Internet Marketing

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Why Have a Marketing Plan? I’ll Give You Three Reasons

It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.

What You Will Learn:

Timing matters big time in marketing, and this article details the best mailing strategies for you to maximize the revenue you rake in from your perfectly timed postcard campaigns.

Reading Time:

2:19

Topic:

Budgeting

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The #1 Way to WASTE Money on Postcard Marketing

If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists

What You Will Learn:

The quality of your mailing list has a direct correlation to the amount of money you rake in from a campaign, and this article gives you the 411 on how to choose mailing lists with high revenue potential.

Reading Time:

3:24

Topic:

Mailing Lists

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Create Your Ideal Marketing Budget

This article walks you step-by-step through the process of creating a marketing budget for your business, whether you are a large corporation or a startup.

What You Will Learn:

How to build a marketing budget that is customized to take your business from where you are right now to where you want to be, without all the stress and second-guessing.

Reading Time:

4:49

Topic:

Mailing Lists

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