Essentially, EDDM is bulk mail. The difference between EDDM and regular direct mail is that EDDM must be mailed to every address on a mail carrier’s route, whereas normal direct mail can be tailored with specialized mailing lists.
The USPS estimates the delivery time for standard direct mail to be 3-10 days, but they do not guarantee this window. They consider anything after 14 days to be late.
The minimum mailing for EDDM is 200 pieces and at least one complete carrier route. In other words, a mailing of 200 that only accounts for 70% of one carrier route would not be acceptable; a mailing to a complete mail carrier route of 58 addresses would also not be acceptable.
See the Every Door Direct Mail User Guide for all form information.
Negative. The postcards would not fit within the required dimensions.
There is no way to accurately predict a response rate, unless you are using your own previous results. Every campaign is different. The key is to measure your Return on Investment (ROI). If you make more money than you spent on the campaign, declare it a success!
No. It is still cheaper to use Standard Non-Profit Direct Mail if you qualify.
PostcardMania does! Like us, there are also other certified mail houses that can design, print, and mail your order for you.
The cost of Every Door Direct Mail Retail is $0.16 per piece.
Previous users can access the USPS Business Customer Gateway here.
EDDM Retail does not require a mailing permit, but is limited to standard flats (postcards) and allows a maximum of 5,000 pieces per day. EDDM BMEU (Business Mail Entry Unit) requires a bulk-mailing permit, but allows for a little more flexibility in terms of what can be mailed.