Finger Lakes Wine Country

The Situation

Finger Lakes Wine Country wanted to get more visitors to their area to generate revenue from their wine and their hospitality services. They consulted with our marketing team to find out if postcards could help them achieve their goals.

The Solution

Postcard Design: Printed 5,000 postcards that feature an attractive offer to increase visitors in the Finger Lakes area. Their postcard design featured great marketing strategies like… – Compelling offers (free night stay, free bottle of wine and museum admission) – Clear contact information and call to action – Colorful images that support the message Mailing List: For this campaign, they mailed to their customer database. Mailing Schedule: One time mailing to database.

The Results

The return on investment for marketing postcards make them an incredible marketing tool for small businesses.

Finger Lakes Wine Country implemented a total marketing plan including online ads, print, radio and billboards – this was their first direct mail campaign in years and contributed to their success. Campaign Cost for 5,000 Postcards, including shipping: $797 Their response was very successful. They experienced an influx of responses, but didn’t keep track of specific numbers. However, each booking would bring in between $750-$1,000 per 2-3 day stay, so we know they have enjoyed a pretty significant return on their investment.