The Situation

Magic Midways was putting together an event in Georgia and wanted to generate more attendees than ever before. This children’s carnival new they needed a result generated direct mail campaign, so they called PostcardMania.

The Solution

Together we created we created the perfect postcard for the upcoming children’s carnival.

Here’s why their postcard generated success:

  • A bright and fun design that stands out in your pile of mail
  • Multiple pictures that tell the recipient exactly what this postcard is all about
  • A coupon for $5 off

In addition, Magic Midways purchased a mailing list from PostcardMania to increase the success of their children’s carnival direct mail marketing campaign. They mailed their postcard to a list of 18,000 addresses in the radius around the event with incomes between 35-75k. This list also excluded college students in their area.

The Results

420 coupons were redeemed from their postcard!

Magic Midways had 420 coupons redeemed at their ticket office! The key to their success was the postcard design and their mailing list. By mailing their carnival service direct mail postcard to the correct prospects the carnival was able to generate a huge result.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other party services!

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