Water ServicesDental Direct Mail Case Study: H2O Equipment Company

The Situation

H2O Equipment Company is a water servicing company located in East Hampton, Connecticut. They wanted to remind their previous customers that they need to get their water systems tuned up annually, so they sought out PostcardMania’s marketing services to help spread the message.

East Hampton is a small, humble town located equidistant from New York and Boston.

The Solution

Our design team has a trove of successful water servicing campaigns from which they can draw inspiration. Those designs largely emphasize photos of clean-looking water and a simple color scheme that gives off a hygienic feel. This design plays to those key elements.

H2O Equipment Company’s postcard design includes several key features, such as:

• A headline and subheading that remind the recipient that their water cleansing equipment is likely in need of a tune-up.
• Short marketing copy that make the card’s message easily accessible.
• A discounted bacteria test of their water to appeal to prospects that may feel like they don’t need the tune-up yet but could be curious to make sure.
• Multiple ways to contact them to give a busy recipient some flexibility in how to reach out.

The Results

They spent $2,132.34 with postage included, and so far, they have made $117,000 for a 5,486% ROI!

So far, they have made $117,000!

H2O Equipment Company has received 587 responses. Every single one of these converted into sales, generating a massive $117,000!! They only spent $2,132.34 on this campaign, making their ROI 5,286%!!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other water servicing industries!