Waste Management Direct Mail Case Study: When Doody Calls

The Situation

When Doody Calls is an animal waste company offering bi-weekly, one-time and seasonal cleanup services. They were the first a in their area! When they were ready to grow their client base, they turned to PostcardMania for help.

The Solution

Everybody has pets! Well, an AWFUL LOT of people do. So to help them save money on postage, we recommended an every door direct mail (EDDM) campaign. When Doody Calls blanketed the neighborhoods they wanted to add to their service area with 48,000 postcards.

The cards were fantastic:

• The humorous image commands attention and works with the headline AND the name of the company.
• The subhead leading into text on the back is clear and easy to read.
• Their contact information is on the front and back, making it easy for people to reach them.

The Results

We got 22 new clients from our mailings, which will generate $1,500 per month!

When Doody Calls got 22 new clients from the mailings, which will bring in $1,500 per month $18,000 in yearly revenue! Thats a lot of doody!