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The Situation

Advantage Medical Waste Solutions is a medical waste, Rx disposal, and document shredding service company located in Lake Worth, Fl. They wanted a better way to target specific businesses that needed their service the most, so they came to PostcardMania for help.

The Solution

They decided on a postcard campaign that advertised the low price of their convenient bundled services to various kinds of medical facilities that are legally required to properly dispose of medical waste and documentation.

Advantage Medical Waste Solutions’ successful postcard design included:

  • Straight-to-the point copy, making the card’s message very accessible
  • Bulleted checklist of their service’s cost and convenience benefits
  • Professional design and formatting to leave a good impression

Since Advantage Medical Waste Solutions specialized in medical waste, they needed to target facilities that produced it. So their mailing lists targeted veterinarians’ and doctors’ offices, dental practices, and similar medical facilities (urgent care, etc.) to ensure their postcards only reached the most qualified hands.

The Results

600 responses and around 420 new clients!

600 responses and around 420 new clients!

They had a 5% response rate for each mailing and closed on about 70% of the responses! (5% of 12,000 cards is around 600 and 70% closing is around 420 clients.) Income is generated monthly from these clients and ranges from $19-$50 a month depending on which package they select.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other waste management services!

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