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The Situation

Orion Waste Solutions is a waste management company based in Clearwater, FL. They wanted to increase their clientele and their revenue, so they contacted PostcardMania’s marketing experts for help!

The Solution

Our marketing experts suggested that Orion Waste Solutions take advantage of PostcardMania’s Everywhere Small Business Product which combines a direct mail postcard campaign with matching online ads on Google, Instagram and Facebook.

Design: Their postcard design was created specifically to target Home Owner’s Associations and Condo Associations.

The card included:

  • Prominent waste service images to immediately communicate what they were offering
  • A call to action in bright green that draws the readers attention
  • An exclusive offer of a FREE month of service

Mailing List: Home Owner’s Associations/Condo Associations

The Results

Only 2 months of mailing our postcards and we are overwhelmed by all of these phone calls!

A representative of Orion Waste Solutions. said that they were overwhelmed with phone calls (272 unique calls to be exact!) after only mailing postcards for 2 months! In addition, by using Everywhere Small Business their online ads were seen on Google 108,311 times and they received 1,090 clicks back to their website. On Facebook and Instagram their ads were seen 21,699 times and 352 people clicked to view more on their rebate!
Interested in doing a similar Everywhere Small Business campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other waste management companies!

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