Big John’s Tree Farm is a Christmas tree farm located in West Greenwhich, RI. They were looking for a creative way to let previous customers know about their services so they contacted PostcardMania for ideas.
They went with a Grand Opening postcard that informed all of his previous customers about his soft and grand openings for the holiday season.
Big John’s Tree Farm’s postcard design followed other grand opening postcard successful practices, including:
- Offering a $5 discount with the postcard
- Directions on how to get the the business’s location
Because Big John’s Tree Farm sells Christmas trees and not everyone celebrates Christmas, it made the most sense to target his previous customers. They will undoubtedly be in the market for a Christmas tree again this season, so the mailing list reflected that.
They spent $2,155.25 with postage included, and so far, they have made roughly $60,000. That’s a 2,684% ROI!
So far, they have made roughly $60,000!
Big John’s Tree Farm received about 800-1,000 responses! All responses converted, generating over $60,000!! “They spent $2,155.25 with postage included, and so far, they have made roughly $60,000. That’s a 2,684% ROI!”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other tree farm businesses!