River Ridge Tree Farm is a tree farm located in Crumpler, NC. They were looking for a creative way to let previous customers know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that targeted their previous customers. They feature imagery of Christmas trees, a very common feature in our most successful tree farm campaigns.
River Ridge Tree Farm’s postcard design included:
Because River Ridge Tree Farm sells Fraser Fir Christmas trees, they needed to target only those that celebrate Christmas. So, their mailing list targeted their previous customers from year’s past since they’re the most likely the celebrate Christmas again this year.
So far, they have made around $5,000!
River Ridge Tree Farm received about 100 responses! The average cost for a tree is $50, so they’ve generated around $5,000!! They spent $1,837.80 with postage included, which results in a 172% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other tree farm businesses!