The Situation

Joyride Silver Adventures wanted to increase their monthly revenue and establish themselves as a well-known travel guide in Cape Coral, Florida. They reached out to our marketing experts for help creating a result-driven marketing campaign.

The Solution

Our marketing experts suggested using our Everywhere Small Business product. This combines online advertising across both Google and Facebook with a matching postcard direct mail campaign.

Here’s why this travel guide postcard achieved success:

  • A personalized postcard design with the recipient’s 1st name
  • An enticing offer
  • A clean and easy to read design

This tour guide has been mailing their travel guide direct mail postcards consistently for 5 months. One huge factor in the success of this campaign was consistently mailing to a targeted mailing list purchased from PostcardMania. This list included home owners with ages 50-65 and with a home value of 300k or more.

The Results

Monthly revenue and tours increased by 500%

Joyride Silver Adventures received 448 clicks in Google alone and in addition there were 210 clicks through their Facebook online advertising!  This tour guide has had their ads displayed on Google 116,338 and on Facebook 6,165 times! As a result, their monthly revenue increased by 500%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other tour guides!

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