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The Situation

Dennis Village Carriage is a premium ride service company located in Dennis, MA. They needed an effective way to advertise their services, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • A strong headline on the front of the card to attract attention from the prospect
  • An offer for $5 off a ride service
  • A professional photo of a vehicle on the front of the card that shows what their company is about

Dennis Village Carriage mailed 5,454 postcards to an Every Door Direct Mail list of contacts in the local area. The cards went out over the course of 2 weeks in two separate mailings.

The Results

They generated $40,000 in revenue!

As a result, they received 550 responses and converted 200 of them. These new customers generated $40,000 for their business.

With an investment of $2,670, this brings their total return on investment to 1,398%!

CSID: 53781