The Situation

This security software provider wanted more businesses to sign up for their monthly software subscription, so they contacted PostcardMania.

The Solution

Our marketing experts worked with ACSI to develop a direct mail campaign that targeted qualified businesses near their company’s location.

Their bulk mail campaign delivered results because:

  • The postcard points uses a five-star review to identify a pain points of software management and in the same sentence highlights their service’s benefit
  • Every bit of marketing copy serves a purpose in the card’s goal, from the direct headline to the list of qualifications on the back
  • The call to action coupled with their contact information gives recipients a simple way to take advantage of their free software evaluation

 

The Results

2 sales each generating $1,000 per month, indefinitely!

They’ve made 2 sales so far! Each client is spending $1,000 per month, indefinitely, which means they’ll make $24k after one year, and $240k after 10 years!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other software providers!

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