The Situation

Divine Fijian Home Care, a senior care service based in Santa Rosa, CA, sought to expand its client base and boost revenue. To achieve this, they engaged PostcardMania to create a targeted direct mail marketing campaign aimed at potential clients in their local area.

The Solution

PostcardMania designed a compelling 4.25 x 6 postcard featuring:

  • Engaging visuals that resonate with the target audience.
  • Clear information about the senior care services provided.
  • A strong call to action encouraging recipients to contact Divine Fijian Home Care.

Divine Fijian Home Care mailed 6,000 postcards to potential clients in Santa Rosa and the surrounding areas who were aged between 40 and 65 years old and had an income above $250,000.

They also signed up for an Everywhere Small Business campaign that combines mailers with digital advertising. Just imagine that those who receive the mailer also receive Google, Facebook and Gmail ads!

The Results

They generated $500,000 in revenue!

The campaign yielded impressive results:

  • They received 6 responses.
  • Out of these, 3 responses were converted into paying clients.
  • This resulted in $500,000 in revenue!
  • With an investment of $4,695, their ROI was an astonishing 10,549%!!!

In addition to the direct mail campaign, Divine Fijian Home Care also saw digital engagement:

  • Google ad total clicks: 1,201
  • Google ad total displays: 121,536
  • Facebook ad clicks: 25
  • Facebook ad displays: 25,108
  • Gmail ad clicks: 6
  • Gmail ad displays: 380

The success of this direct mail campaign has significantly contributed to the growth of Divine Fijian Home Care, proving the effectiveness of targeted direct mail marketing. Get in touch with a marketing consultant to start your campaign today!

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