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The Situation

Trucare Home Care Services offers in-home senior care services in Norristown, PA. The needed to bring in more clients, so they came to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A list of benefits that include 24/7 live operators, monthly check-in calls and more
  • Appealing pictures of in-home senior caregivers and their clients
  • Award badges displayed on the front of the postcard in order to encourage the recipient to trust the company
  • A duplication of the message on the back of the card in Spanish so that more recipients in the area can read it

TruCare Home Care mailed 30,000 postcards to residents in their area. They used a resident/occupant mailing list that targeted homes in the local area and residents with a median income of $30,000 or less.

The Results

5 people responded, 4 became clients, and TruCare made $40,000 in revenue!

TruCare received 5 responses and converted 4 of them to new clients. As a result, they brought in $40,000 in revenue! This campaign cost them around $11,237, which amounts to an ROI of 256%.

TruCare has been a PostcardMania client since 2016, and they are looking forward to attaining even greater results in the future. Since this particular campaign launch, they have mailed over 40,000 more postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical services businesses.

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