Central Illinois Care Services is a senior care service located in Glen Carbon, IL. They were looking for a creative way to let nearby seniors know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that targets wealthy seniors in the immediate area. They used a common central image in our previous successful senior care campaigns, pictures of features of older people, usually wrinkled hands or greying hair.
Central Illinois Care Services’ postcard design included several features that brought it success including:
- A headline that immediately communicates their message
- A free assessment to push them in the direction of purchasing their service
- Bulleted list of their service’s benefits to both the senior and their family
Because Central Illinois Care Services focuses on in-home senior care treatment, they needed to find seniors that needed help but that could also afford the in-home care. So their mailing list targeted seniors living in expensive homes nearby.
They spent $8,795.53 with postage included, and they are expecting an annualized income of $90,000. That’s a 923% ROI!
So far, they are expecting an annualized income of $90,000!
Central Illinois Care Services received over 25 responses! Of those responses, 3 converted into sales for him which is expected to generate an annualized income of around $90,000! They spent $8,795.53 with postage included making their future ROI 923%!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other senior care businesses!