Senior Care Direct Mail Advertising Case Study: Magnolia Terrace

The Situation

Magnolia Terrace is an assisted living facility located in Galion, OH. They wanted to find more elderly veterans to bring into their care, so they contacted PostcardMania to utilize our marketing campaigns to reach them.

The Solution

Our marketing experts worked with Magnolia Terrace to develop a direct mail campaign that targeted veterans in cities around their area.

Their direct mail campaign delivered results because:

• The image of an older person’s hands clasping an American flag coupled with the headline immediately signals what they provide to the recipient
• The limited copy is bold and enlarged so that their target audience of visually impaired elderly can easily access the information presented
• The highlighted cost on the front of the card leaves no one guessing about the affordability of their facility

The Results

Magnolia Terrace received 15 responses since mailing and about 50% of those are very qualified to become potential residents.

It’s a long process to get the tenants moved in, however the cost of rent is $9,600 a month for a 2-person move in. With an average stay of 2 years, the total lifetime value is $230,400 per new resident. If just one of those qualified leads moves in, their campaign ROI will be exponential!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other senior care facilities!