The Situation

A business-to-business computer software services company in San Juan Capistrano, CA needed a way to reach more liquor store owners interested in their software services, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5-inch postcard that included the following features:

  • Key benefits, including no contracts, no fees, and zero stress
  • A QR code that takes the recipient to a landing page for more information
  • An offer of a 2-month free trial
  • A simple description of the product so the message comes across loud and clear

This computer software company mailed 16,000 of these postcards to a business mailing list that targeted liquor stores that could benefit from using their technology.



The Results

In just one year they generated $57,120 in revenue!

After mailing about 2,500 postcards a week on a consistent mailing schedule, this tech company was able to close 40 sales and generated $57,120 in revenue! Their upfront investment of $15,489 resulted in an ROI of 269%.

Since this company sells subscriptions, these new 40 customers will bring in even more revenue in the coming years as long as they keep the product. After two years, they will have made $114,240 and reached an ROI of 637%. Then after 5 years, this SaaS company would have generated $285,600 and an ROI of 1,743%!

CSID: 52662