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The Situation

Itopia is a computer software company located in Fort Lauderdale, FL. They were looking for a way to bring in more customers interested in their student hybrid learning services, so they came to PostcardMania for marketing help.

The Solution

PostcardMania created a letter that included the following features:

  • A letter in full color that communicated the product and its features clearly
  • A QR code on the letter that recipients could scan to receive more information or purchase
  • Logos that help increase trust and build credibility with the prospect

They mailed out 3,000 of these letters in May of 2022 to their own provided list of IT directors.

The Results

They made $200,000!

Twenty-eight people reached out to Itopia, they converted 13, and they made $200,000 in revenue overall. Seven people also scanned the QR code on the letter.

Since Itopia spent $2,954 on this campaign, their ROI amounts to an impressive 6,670%. Since then, they have ordered 6,521 more letters and are looking forward to achieving more results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other software companies.


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