Wimberley Roofing is a roofing company located in Wimberley, TX. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The decided on a postcard campaign that targeted homeowners in their area. The front of the postcard’s central feature is a home with a beautiful roof, a common item included in other successful roofing direct mail campaigns.
Wimberley Roofing’s postcard design included:
- A 10% discount for a roof replacement
- A glowing 5 star review from a previous client
- A bulleted list of the benefits of their service
Because Wimberley Roofing sells roofing repair and reconstruction services that are directly installed into the infrastructure of the house, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.
They spent $3,282.30 with postage included, and so far, they have made roughly $24,000. That’s a 631% ROI!
So far, they have made roughly $24,000!
Wimberley Roofing has received over 16 responses from this campaign – 12 have converted so far for a total revenue of approximately $24,000! They spent $ 3,282.30 including postage. That’s a 631% ROI!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing businesses!