Wimberley Roofing is a roofing company located in Wimberley, TX. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The decided on a postcard campaign that targeted homeowners in their area. The front of the postcard’s central feature is a home with a beautiful roof, a common item included in other successful roofing direct mail campaigns.
Wimberley Roofing’s postcard design included:
Because Wimberley Roofing sells roofing repair and reconstruction services that are directly installed into the infrastructure of the house, they needed to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.
So far, they have made roughly $24,000!
Wimberley Roofing has received over 16 responses from this campaign – 12 have converted so far for a total revenue of approximately $24,000! They spent $ 3,282.30 including postage. That’s a 631% ROI!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing businesses!