Glacier Industrial

The Situation

Glacier Industrial is a roofing company located in Bellbrook, OH. Owner Chris LaFountain wanted to increase the amount of roofing jobs they receive, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

• An offer for a free roof inspection and 20-year warranty
• A five-star review from a happy customer
• A strong headline that emphasizes the benefits of a roof replacement

Glacier Industrial mailed 5,000 postcards to a specialty mailing list that targeted flat roof commercial buildings exceeding a certain square footage and within a 300-mile radius of Dayton, OH. They mailed the cards in increments of 1,000 cards on a weekly mailing schedule.

The Results

They generated $19,200 in revenue!

As a result, they received 4 responses and converted 2 of them to new roofing customers. These 2 new jobs generated $50,000 in revenue, profiting their business $19,000. With an upfront investment of $3,725, their ROI amounts to 415%!

“I believe our campaign was successful because the postcard size and design was very attractive and stood out along with the fact that it targeted a specific demographic for our services,” staff member Jane Scheerschmidt said.

Chris also said he liked working with a marketing professional that took care of the work for him and also made the process easy so he could handle other things in his business.