My Florida Roofing Contractor

The Situation

My Florida Roofing Contractor is located in Vero Beach, Florida. They needed help generating more leads in their area, so they contacted PostcardMania for their expertise.

The Solution

After working with our marketing consultants, they decided the best way to raise awareness about their business in the area was an Everywhere Small Business campaign. This system combines the efficacy of targeted direct mail with Google, Facebook, and Instagram ads, making their business seem to be *everywhere* their prospects looked. These ads all coordinate, you can flip through them above.

My Florida Roofing Contractor’s postcard design included:

• A central image of one of their beautifully designed roofs
• A 5-star review from one of their previous clients
• Marketing copy that lists their service’s benefits

My Florida Roofing Contractor needed to ensure that their postcards were only targeting the most qualified prospects for their services. So, their mailing list was composed entirely of homeowners, since renters wouldn’t have any interest in expensive structure modifications. In addition, they targeted a specific zip code where the homes are  all within a few miles of the FL coast, ensuring that they would be higher income homes more likely to be able to afford a new roof.

This method saves a few precious pennies on postage, which is the lion’s share of any direct mail campaign, and that this is one of the advantages of working directly with a team of direct mail marketing experts.

The Results

Averaging 15 jobs per month since the last mailing!

Averaging 15 jobs per month since the last mailing!

They had a 20% increase in call volume due to postcards! They have been averaging about 15 jobs per month since the last mailing mailing and the cost of an average job for them is about $20,000!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!