Roofing Direct Mail Case Study: Top Notch Roofing and Exteriors, Inc.
Mailer Design The Situation
Top Notch Roofing and Exteriors, Inc. is a roofing contractor located in Loves Park, IL. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.
The Solution
They decided on a direct mail campaign that targeted nearby homeowners with families. Their marketing campaign featured a “Storm Damage Alert”, a common item featured in our previously successful roofing company campaigns.
Top Notch Roofing and Exteriors Inc’s postcard design included:
- An offer for a free inspection on their home to check if there’s storm damage
- Marketing copy that reassures the recipient that all COVID-19 procedures will be followed to protect their family
Because Top Notch Roofing and Exteriors, Inc. provides roofing and exterior repairs in a home, they needed to target residents. So, they used a mailing list of local homes to laser target only the most qualified prospects for their service.
The Results
Top Notch Roofing and Exteriors, Inc. received 10 jobs that generated approximately $30,000!