The Situation

Top Notch Roofing and Exteriors, Inc. is a roofing contractor located in Loves Park, IL. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail campaign that targeted nearby homeowners with families. Their marketing campaign featured a “Storm Damage Alert”, a common item featured in our previously successful roofing company campaigns.

Top Notch Roofing and Exteriors Inc’s postcard design included:

  • An offer for a free inspection on their home to check if there’s storm damage
  • Marketing copy that reassures the recipient that all COVID-19 procedures will be followed to protect their family

Because Top Notch Roofing and Exteriors, Inc. provides roofing and exterior repairs in a home, they needed to target residents. So, they used a mailing list of local homes to laser target only the most qualified prospects for their service.

The Results

Top Notch Roofing and Exteriors, Inc. received 10 jobs that generated approximately $30,000!

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