The Situation
The Flat Roof Co. is a roofing company based in St. Louis, MO. They were looking for a way to reach out to local businesses in need of roofing services, so they contacted PostcardMania for help with their marketing. The partnership was a smashing success.
The Solution
PostcardMania designed a 6 x 11 postcard that included the following features:
- A strong call-out: “Hail damage has been reported in the area”
- A clear and concise list of services
- A striking before-and-after image to show results
- A FREE estimate call-out
- A 30 years in business badge
- Big and bold contact information
The Flat Roof Co. mailed 12,000 postcards to properties likely to have flat roofs and roof damage in the local area.
The Results
They generated $60,000 in revenue!
As a result, they received 40 responses and converted 12 of them, generating $60,000 in revenue. Since they invested $9,115 in this campaign, their ROI comes to an impressive 558%! The Flat Roof Co. has continued mailing postcards with PostcardMania and plans to order more cards to further expand their client base and increase revenue.
Interested in doing a similar campaign for your business? Get connected with a marketing consultant who has experience creating campaigns for other roofing service providers!