The Situation

Wood Street Builders is a roofing contractor located in Loveland, Colorado. They came to PostcardMania looking for a way to improve their marketing and bring in more customers.

The Solution

PostcardMania crafted an Everywhere Small Business campaign for this roofer by combining postcards with digital ads on Google, Facebook and Instagram.

The postcard the designers created for Wood Street Builders included:

  • Three offers for $500 off a new roof, a free estimate, and a free drone inspection
  • A catchy headline in large bold letters that grabs the recipient’s attention
  • A description of the company on the back of the card
  • A graphic that lets the recipient know they are local and family owned in order to build trust

Wood Street Builders mailed 13,922 postcards to a resident/occupant mailing list that targeted local residents. The cards were mailed out in two separate mailings in August and September.

The digital ads also ran on Google and Facebook at the same time in order to encourage prospects to call them for more details.

The Results

This roofer generated $100,000 in revenue!

Wood Street Builders’ Google ads made 2,629,908 impressions and 3,500 people clicked on them. Additionally, the Facebook ads made 97,701 impressions and 1,004 people clicked on them.

Wood Street Builders heard back from 10 people and they converted 3 of them, generating $100,000 in revenue! With an upfront investment of $7,736, this roofing company’s ROI amounts to an impressive 1,193%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!

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