RenewPro, Inc is a roofing contractor located in Pensacola, Florida. They were looking for a creative way to let nearby residents know about their services after hurricane Sally so they contacted PostcardMania for ideas.
They decided on a postcard design that highlights the urgency of fixing any hurricane damage. This is a similar item included in other roofing campaigns looking to capitalize on a recent storm.
RenewPro, Inc’s postcard design included:
- Bold red font sure to immediately grab the recipient’s attention
- A smiling girl that signals people are happy with their service
- A bulleted list of their service benefits
Because RenewPro, Inc centered their campaign around storm damage, they needed to target an area where Hurricane Sally hit hardest. So, they used a mailing list of residents in a certain area to laser target only the most qualified prospects for their service.
They spent $8,778.24 with postage included, and so far, they have made roughly $375,000. That’s a 4,172% ROI!
So far, they have made roughly $375,000!
Renew Pro, Inc received anywhere from 60-80 responses! They average at a 50% closing rate and approximately $375,000 has been generated thus far!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!